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Posted on: November 18, 2022

Buy One, Get One Downtown East Lansing eGift Cards Coming Soon


EAST LANSING, Mich. — The East Lansing Downtown Management Board (DMB) and East Lansing Downtown Development Authority (DDA) are pleased to offer a buy one, get one (BOGO) deal on DNA Cards – downtown East Lansing eGift Cards – once again this holiday season. 

The BOGO deal will launch on Friday, Nov. 25 and is being offered through a partnership between the DMB and DDA. A total of $5,000 has been allocated by the DMB and DDA for this year’s bonus gift card deal. 

DNA Cards are a simple, convenient way to give the gift of supporting local businesses this holiday season, while also checking a task off that holiday to-do list. 

This special BOGO deal is a limited offer and will be available while supplies last, beginning on Friday, Nov. 25:

  • Buy a $100 DNA Card, get a $50 DNA Card free
  • Buy a $50 DNA Card, get a $15 DNA Card free
  • Buy a $25 DNA Card, get a $5 DNA Card free

The bonus eGift Cards must be used by June 30, 2023 and there will be a limit of two bonus eGift Cards per purchaser.

The DNA Cards allow recipients to choose from a list of approximately 40 local businesses, including downtown restaurants, stores and services. Community members can visit to see a list of which downtown East Lansing businesses are participating in the DNA Card program and to purchase the eGift Cards. 

Another benefit of the DNA Cards is that they can be purchased online and sent with a personal message via email or text. 

Downtown East Lansing businesses that are interested in becoming a participant of the DNA Card program can learn more and enroll at

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