Community and Economic Data

Active Surveys

The City uses data collected through community feedback surveys to assess the economic, social and environmental impacts of the many projects and programs implemented by the Community & Economic Development Division. Please consider participating in the active survey(s) below:

  • MSU Student Discount Business Marketing Initiative
    Target Audience: East Lansing brick and mortar businesses.
    Community and Economic Development staff plan to work with MSU administration, as well as MSU's student government, to market discounts offered to MSU students by downtown East Lansing businesses. The purpose of this survey is to collect discount information offered by local businesses to include in this marketing and advertising initiative.
    Take the survey

Closed Surveys

Community members can explore recent survey data below: 

Business & Investment Data

Commercial businesses interested in building or moving to East Lansing can use the data on this page to learn about East Lansing's population, income and consumer spending. This market data will help illustrate why East Lansing is an attractive place to start, relocate or expand a business. For East Lansing market trends, including asking prices and rents of commercial real estate, visit Loopnet

LEAP Workforce Data

The Lansing Economic Area Partnership (LEAP) is the economic development organization proudly representing the tri-county region of Clinton, Eaton and Ingham counties in partnership with the Michigan Economic Development Corporation.

Michigan Economic Development Corporation Community Data

Retail Market Analysis

This study examines two market areas consisting of a Primary and Secondary Trade Area. The Primary Trade Area (PTA) reflects approximate boundaries of the City of East Lansing. The Secondary Trade Area (STA) consists of a specific market area that encompasses the geography from which retail customers are expected to travel further and potentially less frequently to reach the PTA. The following map outlines the boundaries of each market area for this analysis.

Michigan State University Broad Art Museum Economic Impact Study

Socioeconomic and Demographic Market Snapshot (PDF)