The Daytime. Nighttime. Anytime. Card (DNA Card) is a community eGift card program that helps keep local dollars local!
By purchasing a DNA Card, you can support one or more of nearly forty downtown East Lansing businesses. DNA Cards make the perfect gift for your friends, family and co-workers.
Additionally, each holiday season East Lansing's Downtown Management Board sponsors a Buy-One, Get-One (BOGO) deal where you can receive a FREE bonus eGift Card for each DNA Card you purchase (while supplies last). Follow the Downtown East Lansing social media accounts for updates on this annual campaign!