The Trowbridge Road Corridor Study was conducted in 2007 by a committee comprised of representatives from property owners located within the study area, the Red Cedar neighborhood, Michigan State University, local developers, the Planning Commission and City of East Lansing staff.

Recently, a "Strategic Doing" committee has formed with active plans to organize and carry out a cultural arts event creating awareness to the Trowbridge business corridor. This event should take place before October 2012.